The way we did it was to embed our message into awesomely entertaining content. So we had to turn a message that people needed to hear into a message that people wanted to hear. But a rail safety message was the last thing our audience wanted to hear and traditional public safety messages just don't work on young people: tell them to do one thing and they'll do the opposite. Monday, 9 March 2015 - Also released a Valentines day version - THE STORY behind: Accident rates on the Melbourne Metro were rising, largely due to an increase in risky behaviour around trains. They also released short teasers of the character at the gym with real people and dying. 23, the company released a teaser for their second game "Dumb Ways To Die 2: The Games", in which players will have to save the characters from dying from training injuries. ("Christmas is a time to cherish/Don't be dumb or you will perish!") - The song is available to buy on iTunes, earnings will be beneting the Salvation Army Christmas Appeal. The lyrics warn against overloading electrical sockets to power festive lights or nibbling on toxic mistletoe. Monday, 9 March 2015 - Tangerine Kitty performs a DWTD version of "Deck the Halls. Character Plushies - Squeeze them to hear a chorus of "Dumb Ways to Die." 1 2. "We live our lives now in the digital world, and if we're going to engage with children, if we want them to listen to the message, we've got to do it in a way that's engaging, the comes at the right place and the right time, in a way it will be accepted. So why an app? "Kids don't look at print ads, they probably ignore most posters, and every parent knows how hard it is to get kids' heads out of fun, engaging computer games," said Pat Baron, executive creative director at McCann Melbourne. Metro Trains is also planning an online store to sell merchandise like plush toys. "This has really become a self-funding, ongoing campaign," said Leah Waymark, general manager for corporate relations and business development of Metro Trains Melbourne. Metro Trains plans to invest them back into safety messaging. The app is free, but players can make in-app purchases, e.g making the game ad-free or buy tokens. Those games don't have much to do with trains, but reminders about railway safety pop up throughout. REASON:morbidly adorable animations, catchy tune and wacky lyrics were a hit with kids who might ordinarily be turned off by public service announcements about train safety.
1 in 53 markets and became the top iPad app in 81 countries, according to data from App Annie. Monday, 9 March 2015 Dumb Ways To Die Notes Notes - 296063/ - Game Is a Hit in 81 Countries - Australian train safety campaign's iPhone app hit No. Please follow our site to get the latest lyrics for all songs.1. He said all he hears on the radio is miseryĮvery day in my life, i can’t get rest, no nightsĮvery day, every night, tryna find a way to hide mineĮvery call’s a dead end, hear a dial toneĮvery time i wake up, it feel like vertigoįind more lyrics at You can purchase their music thruĭisclosure: As an Amazon Associate and an Apple Partner, we earn from qualifying purchases Other Popular Songs: ghostsocial - Misery radio Laced With Vanilla - Love in the Face of Destruction Hope that you had fun (hope that you had fun) When the smoke clears and it’s said and done Run in circles, counting sheep in my downtimeĮvery call’s a dead end, hear a dial tonеĮvery time i wake up, it feel likе vertigoĮvery time i call, you never really pick up the phone So why am i alone? Every time i call, you never really pick up the phoneĬhange the channel every time that i’m homeīurnt bridges, build it better with sticks and stones
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